Generation Rx: A Public-Private Partnership to Promote Safe-Medication Taking Practices

A broad-reaching partnership delivering best-practices education in safe medication use and prescription drug misuse prevention

Betsy Walker
Cardinal Health

Chelsea Pekny
Ohio State University College of Pharmacy

Molly Downing
Ohio State University College of Pharmacy

Nicole Kwiek
Ohio State University College of Pharmacy

Background and objectives of the case
The Centers for Disease Control and Prevention (CDC) reports that the U.S. is in the midst of an opioid epidemic. On average, 115 Americans die every day from an opioid overdose, and the vast majority of those who use illegal opioids like heroin first misused a prescription opioid. The total economic burden of prescription opioid misuse alone in the U.S. amounts to $78.5 billion a year. Because people of all ages are ill-informed on opioid science and the links between prescription medications and heroin, prevention education is a critical and widely-promoted response measure. As such, there rose a need to develop evidence-informed tools and resources to equip educators in both formal and informal educational settings with the tools and resources to properly execute this work.

Generation Rx was established in 2007 in the Ohio State University (OSU) College of Pharmacy to train people of all ages about safe medication-taking practices and the dangers of prescription drug misuse. Since 2009, we have partnered with the Cardinal Health Foundation, leveraging the networks and funding support of this Fortune 500 company to disseminate evidence-informed educational resources across the country.